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    📷 Norview Heights Rehabilitation and Nursing

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    NORVIEW HEIGHTS REHABILITATION AND NURSING

    827 NORVIEW AVENUE, NORFOLK, VA 23509

    60 beds · For profit - Corporation Wheelchair accessible

    CMS Provider #495309

    Data updated: March 1, 2026

    Visiting hours
    • Monday: Open 24 hours
    • Tuesday: Open 24 hours
    • Wednesday: Open 24 hours
    • Thursday: Open 24 hours
    • Friday: Open 24 hours
    • Saturday: Open 24 hours
    • Sunday: Open 24 hours
    48
    IQ ScoreA composite score from 0–100 combining federal ratings, staffing, inspections, penalties, and complaint history.

    Overall Rating

    ★★★★★

    Health Rating

    ★★★★★

    Staffing Rating

    ★★★★

    Quality Rating

    ★★★★★

    Daily nursing care

    3.3 hrs/resident

    Getting better

    Inspection findings

    11

    Fewer issues

    Ownership changes

    0

    Owned by a for-profit corporation (Eastern Healthcare Group) with no ownership changes in the last 3 years.

    Complaint trend

    Steady

    The facility has 5 documented complaint-related findings in its recent inspection history.

    Facility vs. Virginia Averages

    Overall Rating

    Facility★★★★★
    State Avg★★★★★
    Below State Avg

    Health Inspection

    Facility★★★★★
    State Avg★★★★★
    At State Avg

    Staffing Rating

    Facility★★★★
    State Avg★★★★★
    Below State Avg

    Quality Rating

    Facility★★★★★
    State Avg★★★★
    Below State Avg
    State staffing benchmarks:Nursing hours/resident/day 3.8RN hours/resident/day 0.7

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    NursingHomeIQ Analysis

    Summary

    Norview Heights Rehabilitation and Nursing is a 60-bed for-profit facility characterized by below-average staffing levels, high nursing turnover, and a history of moderate inspection findings.

    Detailed Analysis

    Data from the Centers for Medicare and Medicaid Services (CMS) indicates a facility profile with significant staffing challenges and mixed clinical quality indicators. The facility currently holds a 1-star staffing rating, driven by nursing care levels that fall below state benchmarks. Specifically, residents receive 0.46 hours of registered nurse care per day, compared to the Virginia average of 0.69 hours. Furthermore, the 65.3% nursing staff turnover rate suggests a high frequency of personnel changes, which may impact the continuity of resident care. Records show that 13.8% of nursing care is provided by contract or agency staff, and 20.8% of registered nurse hours are filled by outside contractors.

    Inspection records reflect a 3-star health inspection rating, with 11 findings in the most recent standard cycle. This is an improvement from the 23 findings recorded in the previous cycle. Recent citations include concerns regarding resident dignity, failure to notify families of status changes, and medication labeling errors. While the facility maintains a 4-star rating for long-stay quality measures, its 2-star rating for short-stay residents reflects performance below national targets in areas such as pressure ulcer prevention and physical therapy outcomes. The facility is part of the Eastern Healthcare Group, where the chain's average overall rating of 1.3 stars is lower than this specific location's current 2-star status.

    Key Findings

    The facility reported 3.25 total hours of nursing care per resident per day, which is 14.6% lower than the Virginia state average of 3.81 hours.

    Total nursing staff turnover is 65.3%, significantly exceeding the state average of 48.4%, while registered nurse turnover reached 80%.

    Weekend nursing care drops to 2.76 hours per resident per day, representing a 15% decrease in staffing levels compared to weekday averages.

    Performance Trends (24 months)

    This shows how the facility's federal ratings have changed over the past 24 months. Consistent high ratings suggest stable quality, while declining trends may warrant further investigation.

    CategoryApr 24Jun 24Aug 24Oct 24Dec 24Mar 25May 25Jul 25Nov 25Jan 26Mar 26Trend
    Overall1★1★1★1★1★1★1★1★2★2★2★
    Staffing1★1★1★1★1★1★1★1★1★1★1★
    Health2★2★2★2★2★2★2★2★3★3★3★
    4-5 Stars 3 Stars 1-2 Stars

    Staffing Deep Dive

    Staffing depth is the strongest predictor of care quality. Facilities routinely cut staff on evenings and weekends — the shifts when falls happen and call lights go unanswered.

    Weekend vs. Weekday Staffing

    Weekday3.3 hrs/resident/day
    Weekend2.8 hrs/resident/day
    Drop15% — Moderate drop

    RN Hours Specifically

    Weekday RN0.46
    Weekend RN0.28
    RN Drop39%

    State avg total staffing: 3.8 hrs/resident/day

    Administrator Turnover

    1

    administrator departed in past year

    Some change

    Nursing Staff Turnover

    Total NursingVery high

    65.3%

    State avg: 48.4%

    RN TurnoverVery high

    80.0%

    State avg: 48.8%

    Agency/Contract Staff

    13.8%

    of nursing hours from contract/agency staff

    Low — good continuity
    RN contract %20.8%
    CNA contract %15.3%

    Source: PBJ data, 2025Q3

    Location & Neighborhood

    A facility's location matters — nearby hospitals, pharmacies, and public transit can make visits easier and ensure quick access to emergency care.

    Walk Score

    39

    Car-Dependent

    Transit Score

    38

    Some Transit

    Neighborhood Demographics (23509)

    Median Income

    $68,540

    Median Home Value

    $226,700

    Poverty Rate

    12.8%

    Age 65+

    15.8%

    Median Age

    39

    Pop. Density

    12,903/mi²

    Median Rent

    $1,204

    Google Reviews

    Google reviews provide firsthand accounts from residents' families and visitors.

    4.6

    ★★★★★

    69 reviews

    Page 1 of 5

    Inspection & Deficiency History

    Federal and state inspectors conduct regular surveys of every nursing home. Deficiencies listed here are problems found during those inspections.

    DateTagCategoryDescriptionSeverityCorrectedTypeIC
    7/17/20240550Resident Rights DeficienciesHonor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights.
    Minimal harm
    8/20/2024Complaint
    10/12/20230580Resident Rights DeficienciesImmediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
    Actual harm
    11/5/2023Complaint
    10/12/20230684Quality of Life and Care DeficienciesProvide appropriate treatment and care according to orders, resident’s preferences and goals.
    Actual harm
    11/5/2023Complaint
    10/12/20230760Pharmacy Service DeficienciesEnsure that residents are free from significant medication errors.
    Minimal harm
    11/5/2023Complaint
    10/12/20230761Pharmacy Service DeficienciesEnsure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
    Minimal harm
    11/5/2023Complaint
    10/28/20210582Resident Rights DeficienciesGive residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
    Minimal harm
    12/6/2021Standard
    10/28/20210625Resident Rights DeficienciesNotify the resident or the resident’s representative in writing how long the nursing home will hold the resident’s bed in cases of transfer to a hospital or therapeutic leave.
    Minimal harm
    12/6/2021Standard
    10/28/20210689Quality of Life and Care DeficienciesEnsure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
    Minimal harm
    12/6/2021Standard
    10/28/20210684Quality of Life and Care DeficienciesProvide appropriate treatment and care according to orders, resident’s preferences and goals.
    Minimal harm
    12/6/2021Standard
    10/28/20210686Quality of Life and Care DeficienciesProvide appropriate pressure ulcer care and prevent new ulcers from developing.
    Actual harm
    12/6/2021Standard
    Page 1 of 5

    Penalties & Fines

    When inspection deficiencies are serious enough, the government may impose financial penalties or deny Medicare/Medicaid payments.

    No penalties or fines recorded for this facility.

    Ownership Records

    Ownership structure and changes can affect facility quality.

    Facilities in Chain

    17

    Chain Avg Rating

    1.3

    Years Operating

    29

    Owner NameTypeRoleOwnership %Association Date
    VA SNF OPERATIONS HOLDINGS LLCOrganization100%3/1/2022
    JJ UNITED TROrganization1/31/2024
    YDI EASTERN HOLDCO LLCOrganization1/31/2024
    YDI IRREVOCABLE TRUSTOrganization1/31/2024
    SHAPIRO, AKIVAIndividual3/1/2022
    MARSHALL-HODGES, KELLIIndividual3/1/2022
    VA SNF OPERATIONS HOLDINGS LLCOrganization100%3/1/2022
    JJ UNITED TROrganization1/31/2024
    YDI EASTERN HOLDCO LLCOrganization1/31/2024
    YDI IRREVOCABLE TRUSTOrganization1/31/2024
    SHAPIRO, AKIVAIndividual3/1/2022
    MARSHALL-HODGES, KELLIIndividual3/1/2022

    News & Media

    Recent news articles, lawsuits, and media coverage mentioning this facility.

    No recent news coverage found for this facility.

    Data updated: March 1, 2026 · CMS, OSCAR, state inspection records

    NursingHomeIQ provides informational synthesis to help families make informed decisions. This does not constitute legal, financial, or medical advice.

    NursingHomeIQ

    Data sourced from CMS, OSCAR, and state inspection records. Not affiliated with the U.S. government.

    © 2026 NursingHomeIQ

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