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827 NORVIEW AVENUE, NORFOLK, VA 23509
60 beds · For profit - Corporation Wheelchair accessible
CMS Provider #495309
Data updated: March 1, 2026
Overall Rating
★★★★★
Health Rating
★★★★★
Staffing Rating
★★★★★
Quality Rating
★★★★★
Daily nursing care
3.3 hrs/resident
Getting better
Inspection findings
11
Fewer issues
Ownership changes
0
Owned by a for-profit corporation (Eastern Healthcare Group) with no ownership changes in the last 3 years.
Complaint trend
Steady
The facility has 5 documented complaint-related findings in its recent inspection history.
Overall Rating
Health Inspection
Staffing Rating
Quality Rating
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Norview Heights Rehabilitation and Nursing is a 60-bed for-profit facility characterized by below-average staffing levels, high nursing turnover, and a history of moderate inspection findings.
Data from the Centers for Medicare and Medicaid Services (CMS) indicates a facility profile with significant staffing challenges and mixed clinical quality indicators. The facility currently holds a 1-star staffing rating, driven by nursing care levels that fall below state benchmarks. Specifically, residents receive 0.46 hours of registered nurse care per day, compared to the Virginia average of 0.69 hours. Furthermore, the 65.3% nursing staff turnover rate suggests a high frequency of personnel changes, which may impact the continuity of resident care. Records show that 13.8% of nursing care is provided by contract or agency staff, and 20.8% of registered nurse hours are filled by outside contractors.
Inspection records reflect a 3-star health inspection rating, with 11 findings in the most recent standard cycle. This is an improvement from the 23 findings recorded in the previous cycle. Recent citations include concerns regarding resident dignity, failure to notify families of status changes, and medication labeling errors. While the facility maintains a 4-star rating for long-stay quality measures, its 2-star rating for short-stay residents reflects performance below national targets in areas such as pressure ulcer prevention and physical therapy outcomes. The facility is part of the Eastern Healthcare Group, where the chain's average overall rating of 1.3 stars is lower than this specific location's current 2-star status.
The facility reported 3.25 total hours of nursing care per resident per day, which is 14.6% lower than the Virginia state average of 3.81 hours.
Total nursing staff turnover is 65.3%, significantly exceeding the state average of 48.4%, while registered nurse turnover reached 80%.
Weekend nursing care drops to 2.76 hours per resident per day, representing a 15% decrease in staffing levels compared to weekday averages.
This shows how the facility's federal ratings have changed over the past 24 months. Consistent high ratings suggest stable quality, while declining trends may warrant further investigation.
| Category | Apr 24 | Jun 24 | Aug 24 | Oct 24 | Dec 24 | Mar 25 | May 25 | Jul 25 | Nov 25 | Jan 26 | Mar 26 | Trend |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Overall | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 2★ | 2★ | 2★ | |
| Staffing | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | 1★ | |
| Health | 2★ | 2★ | 2★ | 2★ | 2★ | 2★ | 2★ | 2★ | 3★ | 3★ | 3★ |
Staffing depth is the strongest predictor of care quality. Facilities routinely cut staff on evenings and weekends — the shifts when falls happen and call lights go unanswered.
RN Hours Specifically
State avg total staffing: 3.8 hrs/resident/day
1
administrator departed in past year
Some change65.3%
State avg: 48.4%
80.0%
State avg: 48.8%
13.8%
of nursing hours from contract/agency staff
Low — good continuitySource: PBJ data, 2025Q3
A facility's location matters — nearby hospitals, pharmacies, and public transit can make visits easier and ensure quick access to emergency care.
Walk Score
39
Car-Dependent
Transit Score
38
Some Transit
Median Income
$68,540
Median Home Value
$226,700
Poverty Rate
12.8%
Age 65+
15.8%
Median Age
39
Pop. Density
12,903/mi²
Median Rent
$1,204
Google reviews provide firsthand accounts from residents' families and visitors.
★★★★★
69 reviews
"I cannot express how grateful I am for the exceptional care my loved one received at Norview Heights Nursing Home. From the moment we stepped through the doors, we were greeted with warm smiles and a welcoming atmosphere. The changes in staff here truly goes above and beyond. They are not only professional and skilled but also incredibly compassionate. Each caregiver treats the residents like family, showing genuine interest in their well-being and happiness. The nursing team is attentive and responsive, ensuring that all medical needs are met promptly. The facilities are clean, comfortable, and well-maintained. The common areas are beautifully decorated and inviting, providing a pleasant environment for socializing and activities. Speaking of activities, Norview Heights offers a fantastic variety of programs that keep residents engaged and active, from art classes to exercise sessions and movie nights. I also appreciate the open communication with families. The management team is approachable and always willing to discuss any concerns or updates. It’s clear that they prioritize both the residents' and families' peace of mind. Overall, I highly recommend Norview Heights Nursing Home to anyone looking for a caring and supportive environment for their loved ones. It feels like a home ."
"Our family had a very concerning experience with this facility. Five outfits belonging to our loved one, were lost while she was a resident. Every item was clearly labeled with her name, yet the clothing was never located or returned. In addition, her wheelchair was removed from her room when another resident was placed there. The family was not notified that the wheelchair had been removed or where it was taken. We were told the Housekeeping Manager was the only person who knew its location, but due to poor communication and lack of documentation, staff were unable to provide that information at the time. We also observed a serious safety issue. There is a sign posted outside stating the doors lock at 8:00 p.m., but the doors are never locked. Anyone can walk into the facility at any time during the night, which raises major safety concerns for residents and families. Overall, these experiences reflect significant problems with communication, accountability, and resident safety. Families deserve transparency, proper handling of personal belongings, and secure facilities."
"Norview Heights really is a great facility. The staff is friendly and the leadership is the very best. Alice, DON truly cares about the residents in their community and it shows. It feels like a home and not just nursing facility. Brittani, Administrator is always spunky and has really increased that home like feeling since coming on just a few months ago."
"This is the second time I have been in Norview Heights Rehabilitation. I has dramatically improved and I highly recommend it. The staff are attentive and great. The Nurse's are above board and the Administration really are attentive to your needs and truly care. I give this rehab 5 Stars and feel this should be a model for the State inspectors to base how other should be."
"Lisa in Activities has been a big change to Norview, my family and I are so thankful for her and changes that she has made. It's amazing how every time I talk to or see my mother in law, she is excited about the activities that are presented on the calendar. Bingo is her all-time favorite. Just the fact that my mother-in-law is now coming out the room brings us so much joy. You all did a wonderful job in hiring Lisa"
"As a paramedic, I’ve been in and out of countless rehab and nursing facilities, and I’ve seen everything from the worst to the best. Norview Heights Rehab and Nursing is truly one of the best. The environment is exceptionally clean, the staff are attentive and professional, and nursing and physician support is readily available when needed. Management is caring, approachable, and takes the time to listen and respond to concerns. It’s clear that patient care and comfort are top priorities here, and it shows in every interaction"
"This place is a joke! My husband was in there for less than 24 hours and l got him out! He fell out of his bed the same night he got there and laid in his urine for 2 hours calling for help. No remote for tv, This place is dirty . Sharing toilet with strangers. Came in for rehab. Had to take him back to emergency room, and know one would help me get him in the vehicle to transfer him. If you have love one's that you care about this is not a place for them! With a caring heart please go in and look for yourself!"
"The staff is very professional and caring. They care for each person as if they were family and take the time to ensure they are comfortable and all their needs are provided. The staff is very friendly and warm welcoming. The nursing team is well trained and very proficient. The leadership team ensures are protocols are followed allowing for the safest environment for your loved on. The administrator (Ms. Marshall-Hodges) ensures that the facility abides by every regulation and ensures the team is always learning new and better ways to care for everyone that stays there. Best rehabilitation and nursing center in the area by far!!!"
"When I first came to norview heights I saw how nice and perfectional the staff was especially when it comes to taking care of the residents most places don't care and they are not clean .they keep this place clean around here u can tell they care it look like Brittany has made a big difference since she has been here as well.they residents are always doing some type of activities and smiling. Good to see people there age still have something to smile about .the staff here makes sure of that.good job"
"Friendly staff receptionist is very friendly she makes you feel at home and comfortable. To me it feels like a home away from home and also a Pleasant Atmosphere the food is great very clean activities is great aswell working with the residents and last but not least the new admin is great she is so bubbly always checking to see if anyone needs anything I highly give this building 5stars Great Work Norview Heights Thank you for all you guys do!!!!"
Federal and state inspectors conduct regular surveys of every nursing home. Deficiencies listed here are problems found during those inspections.
| Date | Tag | Category | Description | Severity | Corrected | Type | IC |
|---|---|---|---|---|---|---|---|
| 7/17/2024 | 0550 | Resident Rights Deficiencies | Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights. | Minimal harm | 8/20/2024 | Complaint | |
| 10/12/2023 | 0580 | Resident Rights Deficiencies | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. | Actual harm | 11/5/2023 | Complaint | |
| 10/12/2023 | 0684 | Quality of Life and Care Deficiencies | Provide appropriate treatment and care according to orders, resident’s preferences and goals. | Actual harm | 11/5/2023 | Complaint | |
| 10/12/2023 | 0760 | Pharmacy Service Deficiencies | Ensure that residents are free from significant medication errors. | Minimal harm | 11/5/2023 | Complaint | |
| 10/12/2023 | 0761 | Pharmacy Service Deficiencies | Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. | Minimal harm | 11/5/2023 | Complaint | |
| 10/28/2021 | 0582 | Resident Rights Deficiencies | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. | Minimal harm | 12/6/2021 | Standard | |
| 10/28/2021 | 0625 | Resident Rights Deficiencies | Notify the resident or the resident’s representative in writing how long the nursing home will hold the resident’s bed in cases of transfer to a hospital or therapeutic leave. | Minimal harm | 12/6/2021 | Standard | |
| 10/28/2021 | 0689 | Quality of Life and Care Deficiencies | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. | Minimal harm | 12/6/2021 | Standard | |
| 10/28/2021 | 0684 | Quality of Life and Care Deficiencies | Provide appropriate treatment and care according to orders, resident’s preferences and goals. | Minimal harm | 12/6/2021 | Standard | |
| 10/28/2021 | 0686 | Quality of Life and Care Deficiencies | Provide appropriate pressure ulcer care and prevent new ulcers from developing. | Actual harm | 12/6/2021 | Standard |
When inspection deficiencies are serious enough, the government may impose financial penalties or deny Medicare/Medicaid payments.
No penalties or fines recorded for this facility.
Ownership structure and changes can affect facility quality.
Facilities in Chain
17
Chain Avg Rating
1.3 ★
Years Operating
29
| Owner Name | Type | Role | Ownership % | Association Date |
|---|---|---|---|---|
| VA SNF OPERATIONS HOLDINGS LLC | Organization | — | 100% | 3/1/2022 |
| JJ UNITED TR | Organization | — | — | 1/31/2024 |
| YDI EASTERN HOLDCO LLC | Organization | — | — | 1/31/2024 |
| YDI IRREVOCABLE TRUST | Organization | — | — | 1/31/2024 |
| SHAPIRO, AKIVA | Individual | — | — | 3/1/2022 |
| MARSHALL-HODGES, KELLI | Individual | — | — | 3/1/2022 |
| VA SNF OPERATIONS HOLDINGS LLC | Organization | — | 100% | 3/1/2022 |
| JJ UNITED TR | Organization | — | — | 1/31/2024 |
| YDI EASTERN HOLDCO LLC | Organization | — | — | 1/31/2024 |
| YDI IRREVOCABLE TRUST | Organization | — | — | 1/31/2024 |
| SHAPIRO, AKIVA | Individual | — | — | 3/1/2022 |
| MARSHALL-HODGES, KELLI | Individual | — | — | 3/1/2022 |
Recent news articles, lawsuits, and media coverage mentioning this facility.
No recent news coverage found for this facility.
Data updated: March 1, 2026 · CMS, OSCAR, state inspection records
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